Telegram just became a betting hub - thanks to Optimove and Scoreconnect 3z2x3v

Unveiled at SBC Summit Americas 2025, the integration showcases a leap forward in how and where players interact with gambling content. The centrepiece of the announcement, Telegram Play, is more than just a feature. It’s a rethinking of player engagement. It puts real-time interaction, bonus claiming, and bet placement into a familiar environment for players, their chat. 

Boosting player engagement 5b1j3b

With Telegram Play, s can place bets, claim bonuses, and receive live game updates, all without leaving their Telegram chat window. 
For operators, that means higher engagement, faster journeys from to deposit, and fewer drop-offs caused by redirects and app-switching.

The partnership allows Optimove’s extensive operator network to activate Scoreconnect’s tools with just a few clicks, thanks to integration with existing PAM or CRM systems. 

This opens the door to hyper-personalised, automated content delivery based on real-time behaviour.

Speaking on the partnership, Antonio Ruggeri, CEO of Scoreconnect, had this to say;

We’re not just enabling messaging, we’re enabling intelligent, real-time interaction that boosts player engagement where it matters most.

Better automation leads to better results 203k3b

The real draw lies in Scoreconnect’s ability to tailor content specific to each ’s behaviour. 

Whether a player has just ed, is on a losing streak, or is showing signs of high-value activity, the system can automatically respond in real time.

Echoing the sentiments of Ruggeri, Optimove’s Senior Director of Partnerships, Adi Dagan, had this to say;

Because of Scoreconnect, we can now engage more players in real time with powerful, personalised experiences that drive real impact.

The message app ecosystem 6j506t

This move reflects a wider shift in digital behaviour. Messaging apps are no longer just about communication, they’re becoming full ecosystems. 

In markets where Telegram dominates, from Europe to Latin America, the app is evolving into a critical engagement channel for iGaming operators.

Scoreconnect’s earlier work with Latin American sportsbook Triunfobet proved this potential, delivering AI-powered tips and real-time odds via messaging apps. 

ing responsible gambling efforts 1m7113

While real-time engagement often drives commercial performance, it can also responsible gambling efforts.

When powered by live behavioural data, tools like Telegram Play can proactively detect early warning signs and trigger interventions, whether that’s cooling-off messages, deposit limit nudges or risk-based content moderation.

As explored in our recent look into the effectiveness of responsible gambling tools and how emerging tech is strengthening responsible gambling, these kinds of innovations are increasingly vital as regulation tightens and public scrutiny rises.

What comes next? cs2p

The Scoreconnect–Optimove partnership doesn’t just introduce a new feature, it signals a broader transformation in how and where gambling happens. 

As operators chase more meaningful, low-friction interactions, platforms like Telegram may emerge not only as an add-on feature but as central hubs for the overall player experience.